Strategy of BinckBank

In 2014 BinckBank established six new strategic axes to ensure that it could offer more added value for its customers. Six medium-term objectives (2018) were linked to these six strategic axes. In 2015 the strategic objectives were further developed, leading to the formulation of concrete actions for profitable long-term growth. In the past year a great deal of attention was devoted to infrastructure improvements on the central trading and investment platform.

BinckBank pursues a twin-trackstrategy. On the one hand it focuses on strengthening the current core activities such as brokerage services (Trading) and achieving operational excellence on the trading and investment platform. On the other hand, with the support of partners, it focuses on creating new value propositions for customers in Investing and Saving. The new strategy will lead among other things to an expansion of services towards automated asset management and a valuable enhancement of the ‘navigator’ role, with BinckBank enabling its customers to achieve capital growth. Customers’ experience and satisfaction with BinckBank’s services is at the heart of our strategy.

The 'New Binck' growth strategy

BinckBank believes customers will encounter difficulty in choosing new entrants and new financial products. It expects consumers will search for a reliable partner to assist them in making the right choices and enabling them to achieve capital growth. Fintech start-ups usually have state-of-the-art technology, but often have inadequate capital to distribute their new financial products (marketing, sales and service) sufficiently to develop a large customer base. That makes it attractive for fintech players to work with BinckBank.


With its background in online services focused on investment, BinckBank has got to know financial consumers increasingly well over the last few years. We can use this knowledge to good effect in developing attractive new products and services. Innovative services developed fully or partly by third parties can be distributed to our customers through BinckBank’s central trading and investment platform. The new growth strategy is aimed at helping private customers fulfil their financial ambitions and objectives for capital accumulation. BinckBank helps its customers to make the right choices and creates a unique customer experience. In addition to the healthy capital position, our customer base, service and customer focus, coupled with a presence in four countries, give BinckBank a good basis for future growth.


BinckBank is a bank for online investors.

We offer our clients fast, low-cost access to the leading financial markets around the world, accurate administrative processing of securities and cash transactions and extensive market information.

Read more about BinckBank

Press releases

Binck Savings is making saving more lucrative
February 15th 2018 7:0
BinckBank ends 2017 with strong quarterly earnings (EPS 17Q4 € 0.16)
February 5th 2018 7:15
BinckBank and Flow Traders announce sale of Think ETF Asset Management B.V.
January 19th 2018 19:28
BinckBank offers free trading in Binck instruments
October 30th 2017 7:15
BinckBank N.V. : trading update third quarter 2017
October 23rd 2017 7:15


Investor Relations
+31 (0)20- 522 03 78
Media & Press
+31 (0)20- 522 03 78
Barbara Strozzilaan 310
1083 HN Amsterdam
The Netherlands