Vision
The internet is changing the competitive relations between market parties, putting the customer in a central position and giving clients more influence. Through comparison sites on the internet consumers can easily find and compare products and services from new and existing parties. What is more, they can also exchange opinions on them online. These possibilities have increasingly contributed to consumers making rational choices based on price, quality and service rather than, for instance, a brand name. Because of this we think that the image of a business is no longer purely determined by marketing campaigns and similar factors, but also by consumers' experiences that are published on the internet. Customer satisfaction will therefore be an increasingly important factor in the growth of businesses in the future.

Among professional investors we are seeing increasing demand for fast, low-cost order execution and a reliable custodian bank. We can also see banks and insurers moving towards the outsourcing of securities transactions, because for them the process associated with the completion and administrative processing of a securities transaction is an expensive and labour-intensive affair. Mounting regulation in particular is leading to an ever more complex environment, which calls for changes in processes and systems. BinckBank offers its professional customers a high-quality infrastructure for completing securities transactions at a low cost, allowing them to profit from the economies of scale of the BinckBank platform.

Mission
It is the mission of BinckBank to provide the private investor with the same technical resources as professional investors. In this way we aim to achieve high customer satisfaction and so create maximum value for the BinckBank shareholders. We want to amaze our customers with a high quality product and an exceptional customer-oriented attitude at competitive prices. We want our customers to become ambassadors for BinckBank and so bring about accelerated customer growth.

Ambition
BinckBank is an online bank for investors with a Top 5 position in Europe. We have the ambition to become the biggest online bank for investors in Europe, measured by the number of brokerage accounts, transactions and profit, and we aim to be active in a minimum of five countries.

To achieve this ambition, BinckBank has set itself the following mid term targets: